Branded Family Design Package

Branded campaign strategy + consumer engagement + package design

Class project - Boulevard Brewery wants to connect with fans of the Kansas City Royals frenzy. Package design would have a pop-out monocle that is connected to a bottle neck. The consumer would be encouraged to share images of themselves wearing the monocle (instructions located on the opposite side of the package). They would then be entered to win prizes like tickets, Royals merchandise, etc.